Canvas
Canvas
Designing a Financial Fitness App for a New Audience
Designing a Financial Fitness App for a New Audience
Project
Concept visualization
Industry
FinTech
Role
UI Design Prototyping Embedded Team
Agency
Sapient Razorfish
Approachable finance
Approachable finance
A leading financial institution wanted to explore a new app to reach younger digitally-savvy customers. To align stakeholders, I created the visual language and a prototype to be tested internally for further iteration.
The visual approach departed from the bank’s traditional brand, to resonate with the intended audience. I prioritized clarity, approachability, and visual engagement — using color, simple layouts, and easy-to-scan content.
Personal Takeaways
Gained experience working in an embedded, agile team environment
Strengthened focus on accessibility through ADA compliance
A leading financial institution wanted to explore a new app to reach new customers. To help align stakeholders, I created the visual language and a prototype to be tested internally for further iteration.
The visual approach departed from the bank’s traditional brand, to resonate with a younger, digitally native audience. I prioritized clarity, approachability, and visual engagement — using color, simple layouts, and easy-to-scan content.
Personal Takeaways
Gained experience working in an embedded, agile team environment
Strengthened focus on accessibility through ADA compliance
