Vaseline
Vaseline

Site rebrand highlighting aid initiative

Site rebrand highlighting aid initiative

Project

E-comm website

Industry

CPG

Agency

Sapient Razorfish

Services

Creative Direction

Vaseline wanted to redesign their website to reflect new brand identity and increase awareness of their aid initiative, The Vaseline Healing Project, which provides care and medical supplies around the world.

Leading a team of two visual designers, a UX designer, and a copywriter, we created a website aligned with the new branding and product packaging.

Exploration

Final design