Website Redesign

Website Redesign

Vaseline

Vaseline

Project

Marketing website

Industry

CPG

Agency

Sapient Razorfish

Services

Creative Direction UI

CPG brand Vaseline wanted a website redesign to reflect new brand identity and to highlight their aid initiative, The Vaseline Healing Project, which provides care and medical supplies to people in need around the world.

Leading a team of two visual designers, a UX designer, and a copywriter, we created a website aligned with the new branding and product packaging.

They needed a cohesive website that truly reflected their brand and would be easy to manage and update.

Exploration

Final design