Project
Marketing website
Platform
Squarespace
Services
• UX/UI Design
• Logo Design Refresh
• Information Architecture
• Content Planning
• SEO
• Project Management
“One of our difficulties is how to cover different typologies”
Architecture firm ZH Architects initially wanted to fix visual inconsistencies on their website. However, it became clear the bigger opportunity wasn’t just how it looked, but how it was structured.
ZH Architects initially worked with a developer, assuming development and design were the same — but the result didn’t reflect their vision and needs. They were locked into rigid layouts, couldn’t control how project photos were displayed, and ended up with a disjointed site that misrepresented their thoughtful, detail-driven work.
They needed a cohesive website that truly reflected their brand and would be easy to manage and update.
Design Strategy
Based on their pain points and poor site usability including sections lacking differentiation, lack of cues and links, and long load time, I approached the site redesign with these key drivers.
Process
Discovery
To gain alignment, we discussed likes/dislikes of other websites, and taxonomies that might makes sense.
Project Management
I created shared documentation to keep track of progress, assigning tasks and due dates.
Content Management
I provided a spreadsheet to be filled in and used to populate the templates. This helped create:
• Organization of their projects
• Consistency
• A way to associate SEO keywords
• Insight on their projects
• A system enabling any employee to help maintain the site
Design Exploration
Once a direction was chosen, I implemented custom code to optimize site experience, including tags and filters for better navigability.
Deliverables
For clear and easy maintenance and updates to their new site, I created a guide to image optimization and using Squarespace.
Results
Increased navigability and usability
Improved discoverability on Google
Able to update site on their own
Time saved, turning attention and energy back to core services
